The prices are based on two sections: regular and a VIP section. The seats are highlighted based on the two sections & where you'd approximately sit.
I bought the VIP and went to pick up the tickets as soon as the box office opened day of the show (11am on a Wed). That is when seating is assigned & you get the best seats associated with your section, that is the key I almost got front row if I wanted it. Theatre is small so honestly no matter where you sit is fine because the seats are all close to the stage.
2 years, 9 months ago